The CashAfrica Brand
CashAfrica
Brand Guide
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About Us (Blurb):
CashAfrica is a fast-growing fintech startup building tap-to-pay infrastructure that enables Banks and Fintechs process contactless payment. CashTap is its flagship contactless payment API that powers tap-to-pay transactions directly from bank and fintech apps, and integration with existing POS devices. With banking partnerships across PalmPay, StelringBank, UBA, ZenithBank and more. CashMobile (tap-to-pay app) supports any bank card to be used for instant 1-second tap to pay transactions.
Core Values :
- Innovation – Redefining payments in Africa with contactless technology.
- Trust – Security and transparency at every touchpoint.
- Accessibility – Simple tools for everyone, everywhere.
Tagline / Key Message:
“Contactless Payment Infrastructure for Africa.”
2. Logo and Name Styling and Usage
Approved Versions :
- Full-color and Name beaneth logo (primary use).
- Icon-only for apps
Do’s :
- Letter "C" and letter "A" in the name MUST be capitalized. As in 'C'ash'A'frica - CashAfrica
- The word Cash and Africa must be put together with no spaces - As in CashAfrica.
- Maintain clear space (at least the width of the “C” around the logo).
- Use provided files only (SVG, PNG).
Don’ts:
Do not stretch, crop, recolor, or add shadows.
Do not place logo on clashing backgrounds.
3. Color Palette
Colour Schemes
- Primary Colour (Texts and Icons) - #2A4459
- Backgrounds - #F3F3F9
- Buttons Blue- #39B6FF
- Yellow Mix(Used Rarely) - FFDE59
4. Typography
- Headings (Bold / Clean): Arial Black or Montserrat Bold
- Body Text: Arial Regular or Open Sans Regular
- Digital fallback: Sans-serif
5. Imagery & Media Tone
Photography Style :
- Bright, people-first, technology-in-action (tap-to-pay moments).
- African markets, supermarkets, and modern retail environments.
- Authentic, real usage (not staged stock photos).
Tone of Voice :
- Professional yet approachable.
- Confident and innovative.
- Avoid jargon
6. Contact & Assets
Contact:
Social Media -
- Instagram - @CashAfricaco
- LinkedIn- CashAfrica
- Facebook - @CashAfricaco
- X - @CashAfricaco
7. Founders LinkedIn for Features
Co-Founder & CEO - Malik Asamu - https://www.linkedin.com/in/asamumalik
Co-Founder & CTO - Bello Opeyemi - https://www.linkedin.com/in/bello-opeyemi
📩 support@cashafrica.co | 🌍 https://www.cashafrica.co
Download:
Logos
- PNG Click here
- SVG Click here
Still have questions?
CashCard
How do i activate my CashCard?
Activate your CashCard In-App on the cards page. Click Activate Physical Card.
How to order a CashCard?
Order a CashCard In-App on the Card page by clicking 'Order a CashCard'
How do I create a Virtual Card?
Create a Virtual Card In-App by Clicking Activate a Virtual card on the Cards page.
My card will exprise soon. What to do?
Replace your CashCard by ordering or picking up at one of the physical outlets.
How do I block my card?
Block your card In-App by opening the Specific card on the card page and click block card.
CashMobile
How do I get a CashMobile?
Download CashMobile on your Google Play Store or Apple App Store just search CashMobile
How to activate your CashTap?
Activate your contactless CashTap for payment by clicking CashTap In-App on CashMobile.
Are there fees on CashAfrica services?
Yes. We charge a small fee on exclusive features.
How can i contact Support?
You can contact CashAfrica support In-App on the support page or simply send a mail to support@cashafrica.co
CashTap
What is CashTap
CashTap is a contactless payment that allows you tap your phone on Eligibe POS and pay in 3 seconds.
How do i collect payments from my customers with CashTap?
1% capped at NGN 2,000
Is CashTap Secure?
CashTap is a fully secure and encrypted form of payment.
Who is a CashMerchant?
A CashMerchant is a business that collects payment from its customers with contactless CashTap.